What the GOE is not and what he might say but will never do...
STICK TO PRINCIPLES
Jaime Augusto Zobel de Ayala II, President and Co-Vice Chairman of Ayala Corporation, is of the firm opinion that a code of ethics should govern the way one behaves in whatever country one finds himself working in.“As an institution and as individuals,” he stresses, “if you believe in certain things, it should not matter where you are. At times there may be a conflict between your desire to follow a set of rules and procedures and the value systems in the environment you find yourself in. I can see that dilemma happening. But success comes by sticking to principles.“Depending on a value structure is distinct from having to be flexible in the business environment. While I think that one should be a little bit nimble and open to change, that is a different issue altogether. Values are the core of what makes a company the way it is, and I believe these should resist any change of circumstance.“There are certain parameters that govern competition in any environment. I am a big believer in the institutional foundations of justice and the rule of law. These define the way one conducts business, and are incredibly important in creating the kind of atmosphere that would result in an economic environment that would augur well for the country and for the consumers in the end. So those foundations should not be played around with.“Now, within those parameters, one still has to be imaginative, nimble, and competitive, and be ready and willing to change depending on circumstances. Whenever it’s called for, one should think differently, put himself in a different paradigm. One should not be too stolid or set in his ways. Otherwise, it’s a recipe for disaster, especially in this day and age when everything is moving so much more quickly.
“However, that should fall short of beginning to play around with the rules and regulations that govern behavior as defined by the laws of the country. And I think those are the parameters that our own code of ethics and our value system should indicate.
“The capitalist system has succeeded in adding value to a community of people precisely because of a set of rules that also govern the way it works. If you start allowing people to bribe others, for instance, then there is a misallocation of resources that won’t result in the capitalist system working for the betterment of society. The free-market model is one that should result in added value for our country. It can’t be the way the whole world viewed countries like ours, say, 20-30 years ago, when basic rules and regulations were bent by large corporations. That’s a misallocation of resources that would not augur well for the economic growth of the country, let alone the moral paradigm.”
